Beyond the product: origin, quality and value

Avvalora is a label that can be applied to products to enhance the value of everything behind each Italian product: its origin, quality, production process and the work of the companies involved. Through an integrated model, clear standards, verifiable criteria and ongoing controls, Avvalora verifies and enhances every stage of the product journey, from production to distribution. 

A system that makes a product’s origin, quality and value more visible and verifiable, giving businesses a practical tool to stand out and consumers a reliable reference for making more informed choices. 

 

Enhance the value of your products with Avvalora

Discover the process, requirements and steps involved in applying the Avvalora label to your products.

Genetics

Nutrition

Breeding

Processing

Aging

FAQ

What requirements must a product meet to obtain the Avvalora mark?

The product must come from producers that maintain high standards of quality and consistency at every stage, from origin to packaging. Each stage must meet Avvalora’s requirements, ensuring oversight, traceability and care throughout the product’s journey.

What benefits does Avvalora offer my company?

Avvalora helps businesses highlight the quality of their products and make it recognisable through a controlled, verifiable process, from the origin of raw materials to the finished product. The brand provides a practical tool to differentiate their offering and communicate its value to the market and consumers.

How much does it cost to join Avvalora?

The cost varies depending on the type of product and the characteristics of the project. The first step is therefore to speak with the Avvalora team to define the product to be enhanced, the most suitable process, the timeframe and the related costs.